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CREATING AESTHETIC TOUCH-POINTS

The Bare Essentials - What You Need To Get Going As a Startup Brand

The Bare Essentials - What You Need To Get Going As a Startup Brand

The process of launching a startup can be an eye-opening experience. You begin with a lot of excitement only to realise along the way that a lot of work goes into…

tracey March 13, 2019
Social Media - Your Digital Footprint

Social Media - Your Digital Footprint

As long as you use the internet, you will leave behind data that is valuable to marketers. It can be sold, bought and used to target the right advertising messages…

tracey March 13, 2019
The Role of Aesthetics in the Making of a Brand

The Role of Aesthetics in the Making of a Brand

In today’s competitive marketplace, aesthetic design is critical to the acceptance and success of a brand. As a marketer, getting the aesthetics of your brand…

tracey March 3, 2019
To the artisan among us

To the artisan among us

To me, creating something from nothing is one of life’s precious gifts. Whether you’re building a boat or turning a bowl, putting something on the earth that…

tracey March 6, 2016
Soundtrack to Summer

Soundtrack to Summer

One of my most vivid summer memories is returning from a day at the beach in my sun kissed, sandy, salt-water skin. With wet togs, slippery jandals and ankles that…

tracey October 25, 2015
Preserving a lost art

Preserving a lost art

In the world of the electronic chattosphere, sitting down and putting pen to paper seems to be a thing of the past. A simple text or sweet one-paragraph email will…

tracey May 5, 2015