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The Role of Aesthetics in the Making of a Brand

In today’s competitive marketplace, aesthetic design is critical to the acceptance and success of a brand. As a marketer, getting the aesthetics of your brand…

tracey March 3, 2019

To the artisan among us

To me, creating something from nothing is one of life’s precious gifts. Whether you’re building a boat or turning a bowl, putting something on the earth that…

tracey March 6, 2016

Soundtrack to Summer

One of my most vivid summer memories is returning from a day at the beach in my sun kissed, sandy, salt-water skin. With wet togs, slippery jandals and ankles that…

tracey October 25, 2015