The Role of Aesthetics in the Making of a Brand
In today’s competitive marketplace, aesthetic design is critical to the acceptance and success of a brand. As a marketer, getting the aesthetics of your brand…
To the artisan among us
To me, creating something from nothing is one of life’s precious gifts. Whether you’re building a boat or turning a bowl, putting something on the earth that…
Soundtrack to Summer
One of my most vivid summer memories is returning from a day at the beach in my sun kissed, sandy, salt-water skin. With wet togs, slippery jandals and ankles that…