The Bare Essentials - What You Need To Get Going As a Startup Brand
The process of launching a startup can be an eye-opening experience. You begin with a lot of excitement only to realise along the way that a lot of work goes into…
Social Media - Your Digital Footprint
As long as you use the internet, you will leave behind data that is valuable to marketers. It can be sold, bought and used to target the right advertising messages…
The Role of Aesthetics in the Making of a Brand
In today’s competitive marketplace, aesthetic design is critical to the acceptance and success of a brand. As a marketer, getting the aesthetics of your brand…
To the artisan among us
To me, creating something from nothing is one of life’s precious gifts. Whether you’re building a boat or turning a bowl, putting something on the earth that…
Soundtrack to Summer
One of my most vivid summer memories is returning from a day at the beach in my sun kissed, sandy, salt-water skin. With wet togs, slippery jandals and ankles that…
Preserving a lost art
In the world of the electronic chattosphere, sitting down and putting pen to paper seems to be a thing of the past. A simple text or sweet one-paragraph email will…
Where's the line between super & super-human?
I was sitting with a friend on Saturday morning, surrounded by lush olives trees; a perfect autumnal morning. She drank a chai latte and I relished my flat white.…